Making robo-advising playful

Award-winning product design for Wealthsimple, Canada’s largest robo-advisor. Making smart investing more accessible, simple and intuitive.

An experience designed to break through the noise of the crowded US investing market and appeal to a younger audience.
Illustration explorations for the first Wealthsimple marketing page.
Transatlantic team exercise for the ‘Wealthsimple Trade’ app.
Dark UI exploration for Wealthsimple Black.

A long-term partnership

Doberman partnered with Wealthsimple, a people-centered investment company, on the initial launch of the brand in 2015, where we were responsible for end-to-end design and development. We again collaborated in 2017 to strategically evolve the digital experience for expansion into a crowded U.S. investment market. In 2018 our partnership continued as we helped Wealthsimple to name, brand and design a new product offering called Trade — a mobile app that enables users to easily trade stocks.

Introducing Wealthsimple Trade for iOS and Android (currently available only in Canada).
Undulating graphs are used to convey performance but also serve as a signature graphic element of the brand.
Clear language is paired with whimsical assets to enable a simple, low-anxiety trading experience.
Wealthsimple is an example of fintech innovation at its finest. The success of this business has turned heads all over the world.
Justin Trudeau, Prime Minister of Canada (yes really)

Find out more

Wealthsimple honored at the Webby Awards

Wealthsimple wins the Webby Awards finanical services category in 2016 & 2017.


Wealthsimple Launches No-Fee Trading Service in Canada

A new free stock trading app is coming to Canada. Wealthsimple Inc., a Toronto-based startup currently offering investing and savings products, is launching a stock trading platform with zero commissions for its Canadian users.

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