Telia Zone Partners
Glue - Get a text message if you forgot to lock your door.
Manetos - Automatically turn the lights on when you come home.
Spotify - Create a smart playlist based on who’s home.
It began with a simple question from telecom giant Telia's Head of Innovation Rickard Damm: are there new ways to use our existing technology to benefit customers?
Doberman was engaged to help pilot a technology-driven innovation process to define and launch a new offering around connected homes. Led by technological insight, strategists, designers and engineers collaborated on everything from defining the value proposition to designing and implementing Telia Zone, a new platform for connected homes.
Using existing routers as gateways, we utilized Telia’s extensive infrastructure to enable fast implementation of the new platform to approximately 1 million homes with broadband access. No new hardware required. In just six months, Telia Zone was articulated as an offering, designed, coded and started to roll out to households across Sweden.
The real magic of Telia Zone is its role as matchmaker, to seamlessly link users with connected home experiences. As an open source platform, Telia Zone’s partner platform is an API that provides data both through endpoints and webhooks. Additionally we built a dev kit that was distributed to a few select launch partners who were crucial to demonstrating the offering as an ecosystem.
Agile relationship building
Rather than running the project from inside their corporate office, Telia realized that creating a lab was the most efficient way to move fast. So Doberman and Telia built a small dedicated team that co-created the Zone platform together at a shared innovation work space.
Telia Zone was launched with a time to usage mindset. The product is now part of an ongoing innovation process where Doberman and Telia continue to iterate the complete offering based on real-time data and customer insight.