Aligning 500 executives is not as easy as clicking this
Doberman first led an extensive initiative to inform and align SEB’s leadership around a more valuable way of working: towards a common vision. By uniting teams in a series of workshops – large and small, reaching from the board of directors to the top 500 executives – Doberman has deployed a new culture of innovation within SEB, anchored by customer experience-driven business development.
Strategy by design
By continuously building prototypes and designing future scenarios, we have recast SEB’s strategy in a more actionable way, focused on the customer’s everyday relationship with SEB. This business-transformation-through-design-approach allows their product and service innovation to co-exist in the hands of customers, and on the table in board rooms – at the same time. It acts as a translation space between strategy and reality. The result clarifies a path forward that is deeply rooted in both customer needs and business context.
Our work outlines objectives around everything from innovation culture and product and service offerings to omnichannel experiences through a wide range of touchpoints. This has resulted in a broad set of strategic initiatives. One of the first to launch is SEB’s new retail banking experience, rolling out first in Stockholm. With a service concept informed by their new approach to innovation, this experiment is set to transform the bank as we know it.
Stay tuned. More to come.