AI recruitment with a human touch

Forward-backed startup Scouted connects talent with companies. Doberman propelled their growth with a refreshed brand and product overhaul.

A flexible brand system designed to adjust for context, enabling Scouted to be both playful and bold but utilitarian in the right moments.
The new product experience elevates Scouted's AI-enabled matching power.
Scouted's recruitment experts now show up as "Scouts" with a presence woven throughout the digital experience.
Collaborative exercises, spirited debates and a wealth of domain knowledge allowed the teams to push each other to their best outcomes.
The beloved “Owl the Penguin” got a new purple tuxedo and new animations to add a touch of playfulness to the brand.

Brand through product

With confidence in Scouted’s ambition to make recruitment truly meritocratic, Doberman Forward made an investment in the spring of 2018.

Together with Scouted, we explored various brand expressions and key product areas to maintain their creative spirit and establish them as a leader in the space. The outcome was a complete product overhaul that better serves user needs and exposes the expertise, service and unique matching algorithm that differentiates the offering.

We’re excited to see Scouted grow and help people advance in their careers.

Scouted’s team of recruitment experts are dedicated to learning their clients’ company culture, inside and out.
Test scores only tell part of the story. Scouted provides a complete candidate profile that goes far beyond a cover letter and resume.
Clients are provided with pipeline diagnostics that help them improve their recruitment process.
Doberman took the time to understand what makes us unique by creating a brand strategy and product design that reflected our quirky nature in a professional yet compelling manner. Working with Doberman felt as though they were a part of our team and not just another agency.
Jacqueline Loeb, CEO & Co-Founder

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