The startup Maple invited us to sit at the founder’s table with Akshay Navle and Caleb Merkl. They presented a bold mission: to deliver high quality, healthy meals at home or the office at an affordable price. Together we started jotting down the recipe for their new business venture: a restaurant-level experience in a food delivery app.
A bold mission demands a bold solution
High-quality food and quick delivery are centerpieces of Maple’s business model. Doberman’s challenge was to elevate these same principle in the product experience, and to do so quickly. We designed the new product – mobile and web – in only 3 months.
A digital-first brand
With brand and product development happening simultaneously, the insights behind Doberman’s digital experience were incorporated into the brand, influencing Maple’s look and feel.
Frequent co-creative sessions with the Maple’s management and tech teams maintained momentum, encouraging rapid exploration in pursuit of the purest, most premium expression of the product and brand experience.
A taste for new ways of working
Our highly collaborative approach fostered alignment around the app experience across the organization. This inspired Maple to apply a similar way of thinking and working to other parts of its business. For example, Maple applied a Doberman way of working in developing custom apps for its kitchen and delivery staff.
How Maple Built An Insanely Efficient, Chipotle-Crushing Food Delivery Machine
The app-based restaurant operates at almost three times the speed of the super-fast burrito chain.Read full article on fastcompany.com
Maple Launches In NYC’s Financial District With A Fresh Approach To Food Delivery
Maple is launching today with the promise of a better experience. It’s backed by Momofuku chef David Chang, so it has plenty of foodie cred.Read full article on techcrunch.com
How Food Delivery Startup Maple Moves Fast By Starting From Scratch
It’s not your average technology company, and certainly not your average restaurant. Maple uses proprietary software to streamline every part of on-demand meals.Read full article on forbes.com