Strategy for Acceleration

As new technologies and user behaviors continue to disrupt existing business models, the need for fresh thinking and perspectives is crucial.

We are in a time and age where there is an abundance of capital, but a lack of time and talent. So, whether being an incumbent challenged with transformation or a start-up challenged with growing, CEO’s, CDO’s, CTO’s, C-whatever’s… are all asking us the same thing:

How can we accelerate to become what we want to be?

As design agency at the frontiers, perhaps you would expect clever and glossy answers. However, we find that real change starts from within, so instead we will leave you with a few more questions that can ignite the acceleration you desire.

What is the time to user?What is the time to user?

1. Time to user The marketplace is dead. Thus also the term ‘time to market’. When your teams come with ideas for new products and services, instead ask them “What is the Time To User?” No longer can we afford the mistake of building giant platforms before onboarding customers. Aim to go fast from idea and insight to putting a prototype in the hands of users. Then use the methods available to iterate and grow.

Minimum Lovable ProductMinimum Lovable Product

2. Minimum Lovable Product On that note, your Product Owners will talk about “The Minimum Viable Product”, which is all and well. But if you are aiming high and looking for game-changing user experience you might want to ask: “What is the Minimum Lovable Product?”. Meaning even the first smallest launch must have identified at least one feature that customers will just LOVE and get hooked to. Never back down on this ambition.

Proof of ConceptWhen can you have a Proof of Concept?

3. Proof of Concept The faster we move from strategy decks into prototypes, the better. Hence, at the next management meeting instead of asking for the business case, ask “When can you have a Proof of Concept (POC)?”. Not only can the technology, product and user experience be prototyped also the business model and case at the same time.

4. Passion Perhaps your most important job as C-Suite is to find, connect, nourish and illuminate the people, teams and projects that are at the forefront of your organization working on things you didn’t really expect — they can propel you onto your next curve. So ask as often as you can without sounding like a broken record: “What and whom are you passionate about right now?”.

5. Purpose Research shows that businesses with a strong purpose are more profitable. Walk the walk and not only find, define and spread a purpose — ask yourself, your managers and teams “How are we living our purpose?”. You know you have a strong sense of purpose if it guides you in your daily decisions. What are you asking?

– Stina Carlsson Reich, Head of Business Design at Doberman

Strategy for Acceleration

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