MoMA's reimagined digital experience

As one of the largest and most influential museums of modern art in the world, MoMA has wowed us again with its recent renovation. The new MoMA, which opened in fall 2019, brings new voices and perspectives to the forefront by showcasing a broader, more diverse collection and making performance a central element of the experience.

As part of this broader engagement, Doberman partnered with MoMA Design Studio and their partner Order to bring a new design system to life across moma.org and the ticketing kiosk experience. It was a true gift to collaborate with such a powerhouse team on this initiative. In the coming decade, MoMA is poised to tell an even more expanded and inclusive story about modern art, and we are proud to have helped enable part of this experience.

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