Virkesbörsen and EY Doberman collaborate on new brand Treebula

Tillväxtbolaget Virkesbörsen is the country's leading digital marketplace that brings together forest owners and timber buyers, often called "the Swedish timber exchange". After a pitch in the fall, Virkesbörsen now chooses EY Doberman as its design agency for new brand, Treebula.

-Virkesbörsen belongs to the innovative edge in one of the largest industries we have in Sweden. So it's obviously super cool to be a part of and contribute to their journey. Our mission is to help them develop their brand and surrounding services into a completely interwoven exceptional customer experience, says Nanna Bergh, Creative Director at EY Doberman Stockholm.

-We're not just brokers of wood, we are forest revolutionaries who want to make the timber market more efficient and transparent, which is good for both forest owners and timber buyers. So now we’re taking the next step together with EY Doberman as we move from being Virkesbörsen to becoming Treebula. We want to be part of building a robust and sustainable future for the forest industry where both small and large forest owners have a place, says Asra Abdul Hadi, CMO.

Treebula pitch win great start to EY Doberman's 25th anniversary

-The fact that we can, after 25 years as an agency, can celebrate successes in international design competitions such as Red Dot, D&AD, and Fast Company, and at the same time continue to gain the trust of many new creative, smart, and sharp clients like Treebula is obviously a testament to our strength and we are enormously proud, says Klara Leander at Doberman.

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