SALLY: Future Window Launch

Introducing "Future Windows" a new immersive AR manifestation that unveils a preferable future for the urban environment. Created by our SALLY future lab in partnership with White Arkitekter.

Today the public installation of "Future Window Sthlm" launches with a kickoff celebration at Åsögatan 117 in Södermalm. Featuring an emotional live reading from rapper Lilla Namo and words from heads at SALLY and White Arkitekter, the event marks the opening of the sustainability focused project to the Stockholm public.

Future Window- ground

The world as we know it is at a crossroads, and our cities need to change. SALLY, EY Doberman's future manifestation lab, in collaboration with White Arkitekter and partners including Naturskyddsföreningen, Tool Space, Vasakronan, DVA, Lilla Namo, and Stalands, is thrilled to launch the groundbreaking project "Future Window Sthlm." This interactive soundwalk employs music, story, and augmented reality to portray a different, better, and more sustainable future for Stockholm.

Through speculative design, 'Future Window' allows us to dream of a different future for Stockholm. By merging technology, design, and fiction, we explore a new type of narrative that not only shows what a different city might look like, but also how it might feel to live there, says Tove Blomgren, Creative Director at SALLY.

Future window- simulation

Presented through three physical windows “The Walkable City”, “The Symbiotic City”, and “The Rewilded City”, this installation allows individuals to experience an alternative reality—a city with fewer cars, lower levels of waste, and increased greenery. As the world wrestles with issues of climate change, resource scarcity, and urban congestion, offering a tangible vision of a preferable future that we can act upon. 

Society at large, not least the construction industry, is faced with the task of achieving more with the earth's increasingly scarce resources. We need to rethink; to look towards value-creating spaces and develop what we have. With the windows, we want to open up new optimistic visions, inspire creative ideas and discussions and bring new collaborations so that together we can create the future we want to live in, says Elena Kanevsky, architect and partner, White Arkitekter.

The physical windows have been designed in collaboration with the artist Finn Ahlgren from the duo Godspeed. His inspiration comes from his work with unused and discarded materials. His way of finding beauty in things considered to be trash is a powerful metaphor for the alternative urban future presented in the manifestation.

More information about each window and the project as a whole can be found at .


SALLY is EY Doberman's future manifestation lab, aiming to depict better, "preferable futures" that inspire change and transformation in today's world.

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