Decades of greenwashing is finally over with the release of Product Passport, a new platform that tracks the environmental impact of the products you purchase.
With consumers becoming increasingly conscious of the environmental impact of their purchases, the EU is rolling out new laws and regulations to ensure transparency and traceability across a range of industries.
To help companies meet this growing demand for sustainability, Empower.eco has teamed up with EY Doberman to design and develop Product Passport – a revolutionary tool that provides businesses with an easy way to meet their sustainability reporting requirements while giving customers a transparent view of the entire lifecycle of a product.
We want to keep working with passionate people like those at EY Doberman, towards a common goal and greater good. Innovation, new solutions and strong partnerships bringing transparency to the value chains are needed for the world to solve its waste problem” says Wilhelm Myrer, Founder and CEO.
Product Passport allows businesses to upload key information about their products, including the origin of materials used, where they were produced, and the journey they took before being included in the final product. This data is then used to create a detailed and transparent record of a product's lifecycle, ensuring that customers can make informed decisions about their purchases.
Designed with user feedback and a focus on intuitive UX, Product Passport makes it easy for companies to comply with new regulations while also providing a seamless experience for customers. The platform also leverages blockchain technology to provide immutable tracking data, which ensures that the information provided is trustworthy and accurate.
For companies like Vestre, Product Passport has been a game-changer. By using the Empower platform, Vestre was able to collect full, verifiable tracking data for each product – following the materials from various waste sources all the way to the finished product. With the product passport, Vestre can engage customers emotionally and develop deep trust with a verifiable and environmentally impactful story behind each product.
As the EU continues to implement new regulations to promote sustainability, and organizations like BCorp require more and more transparency to certify companies, Product Passport is set to become an essential tool for companies looking to meet these standards and provide customers with a truly transparent view of their products.
What does it do? A web platform and app that allows you to easily input and quantify material emissions data for products
Who is it for? All manufacturing based business affected by the new EU guidelines, conscious consumers
Why is it unique? Only platform that allows you to easily input and quantify material emissions data for consumers , and only platform that allows customers to know the certified total emissions of the products they buy.
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Reach out to Behnam Farazollahi to learn more about the Kassa case and how to collaborate with EY Doberman on creating digital products and services for your company.