Design for New Frontiers

Doberman is a design firm. We partner with bold organizations to deliver products and services that break through the noise.

  • Studios in Stockholm, New York and a think tank in Berlin
  • Founded two decades ago and home to 100 people
  • Independently owned and run by the people working here
  • Recognized as the Best Place to Work and Best Digital Design Firm in Sweden
  • Design driven business development for financial services
  • Innovation culture management

Transform businesses

At Doberman we help our clients rethink their business through a customer experience mindset. We help them navigate the ever changing business landscape and align their organization around what truly matters to customers. The result is a clear story for how their strategy should translate to customers, with tools that propel their organization in how to change.

  • Identify new products for merged retail and digital experience
  • Prototyping, prototyping, prototyping

Innovate new offerings

We collaborate with companies to help them visualize and plan how their vision can materialize into game changing products and services. Our work span the complete innovation process from customer insight and opportunity mapping to technical feasibility and prototyping. The result is a blueprint for what to design and build.

  • On-demand radio Product Design and Development
  • Continuous user collaboration

Design of products & services

Great experiences can only happen through great execution. We design and engineer digital products and multi touchpoint services. Through an agile and collaborative process we craft all pieces of the experience and help our clients orchestrate the complete customer journey. The result is Frontier Experiences.

How we do it

Accelerate Change

Strategy needs action. Our approach is to shortcut the innovation process and help our clients accelerate their move from the boardroom to the streets in one distinct leap. We work in nimble teams, with agile processes, where every activity and deliverable has a clear purpose: to fast forward change.

Design of Organizations

Frontier experiences are the sum of frontier organizations. Our approach is to rethink and align all dimensions that enable exceptional products and services. We connect the dots between customer experience, business strategy, organizational workflows and the culture that drives it all.

Radical Collaboration

To truly innovate, collaboration needs to go beyond great teamwork. At Doberman we think of it as Radical Collaboration. Radical in how we integrate users as collaborators. Radical in how we embed inside our clients’ organizations. And radical in how we help our clients bridge organizational silos to foster a culture of innovation.

Technology as Catalyst

Anyone can code something. But frontier organizations harness technology as a trigger for change. At Doberman, technology has an elevated seat at the innovation table. We hack, build and experiment as part of the strategic process to envision customer experiences of tomorrow. Technology empowers us.

Doberman Forward is our sister company. As a design driven accelerator they provide funding, competence and guidance to help startups grow through Frontier Experiences.

Some of our
clients & friends

Bonnier
Google
IBM
ICA
Maple
MoMA
New York City
Oscar
Propellerhead
Samhall
SEB
Sveriges Radio
SVT
Systembolaget
Tele2
Telia
Urbanears
Volvo